Revolutionizing Storytelling: The Rcade project
Mold3D has partnered with Rcade to create a groundbreaking marketing campaign that merges cutting-edge technology with immersive storytelling. Set in a near-future world where creativity is both regulated and revolutionary, this virtual influencer project for Rcade will be unfolding across social media platforms in real-time.
Edward Quintero, the creative director at Mold3D leading the project, explains, "It's a reflection of our society's relationship with art and technology, just pushed a few years into the future, aligning perfectly with Rcade's vision of music creation."
Using a combination of real-time virtual production techniques and 3D driven content creation, Mold3D is crafting a narrative for Rcade that unfolds across social media platforms, engaging audiences in an unprecedented interactive experience. The Rcade Project isn't just a story - it's a glimpse into the future of brand engagement and digital storytelling.
Project Highlights:
Innovative Narrative Structure: A story that evolves in real-time across multiple social media platforms, blurring the lines between fiction and reality.
Cutting-Edge Technology: Utilizing real-time virtual production pipelines and emerging technology tool-sets to bring our virtual world to life.
Interactive Audience Engagement: Viewers won’t just watch - they will participate, influence, and become part of the story as it unfolds.
Futuristic World-Building: Meticulously crafted near-future setting that explores themes of creativity, technology, and social change.
Cross-Platform Integration: Seamlessly blends storytelling across Instagram, TikTok, Fortnite and other platforms, creating a cohesive yet diverse narrative experience.
The Rcade Project demonstrates Mold3D's capability to bring innovative approaches to digital storytelling for forward-thinking brands. Imagine your brand at the forefront of this digital revolution, engaging audiences in ways never before possible. Ready to push the boundaries of digital storytelling for your brand? Let's create something extraordinary together. Reach out to discuss your vision.
About Mold3D
Mold3D Studios is passionate about creating high end art using emerging technology and workflows. We are leaders in VAD (Virtual Art Department), Final Pixel Animation, photogrammetry, and creative direction and design.
Combining several decades of experience working in the Animation, VFX and Video Game industries, our team creates photo-real 3D environments and characters that run optimally, and look beautiful at the same time. With best in class clients such as Epic Games, Lucasfilm, Disney and Linden Labs, we’re the ideal partner for your next creative project.